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Andrew Hollo's avatar

My ROI formula for an event is very simple.

1. Ask, "What is my challenge (or desire) right now?" (Name it, associate into it)

2. Walk into the room on Day 1, or Hour 1, assuming that the answer is in the room (maybe not from the front of room; it might be amongst other participants)

3. As I leave, ask, "What do I know know / understand / feel differently about, that relates to my challenge?"

4. Once I'm at home / back at work, do ONE THING to activate it. It might be: use a particular phrase in a proposal, call someone, redesign a common slide I use in workshops etc etc.

That's worked pretty well for me for decades.

Leanne Hughes's avatar

Andrew, terrific process here. I think your Point #1 is EVERYTHING - you're going in with that intent, which primes you to find those opportunities.

Cat Matson's avatar

I'm a big fan of self-funding PD, and these days it's rarely about the people on stage, it's the people who are likely to attend and the conversations that will be sparked. I've often added a day or 2 after the event (especially the big ones where I've travelled), if for no other reason than to stay in the 'reflection and creation' bubble' before re-entering everyday routines.

And I LOVE that first time facilitator was created to enter a lucky door comp to win a book about writing books. So deliciously meta 😅

Leanne Hughes's avatar

Totally agree, Cat. I find the best content on my podcast app, YouTube, or Substack, so the conversations/rooms I'll be a part of are EVERYTHING! I love that 'reflection and creation bubble' phrase!