Such a great reflection and guerilla campaign! If I were New Balance I would be asking my sponsorship manager why they didn't buy up all the ad real estate around the event to prevent this happening. But also if I was the New Balance sponsorship manager, I would buy what real estate was left and run a campaign that said something like "we know nike wants to run beside you, but only new balance comes in first and propels you across the finish line". It would be catchier and funnier of course (I'm no ad copy writer), but a swift move could have brought New Balance out as the clear winner.
I know, isn't it the most fun campaign?! Thanks, Sally. It's funny as I actually had to search for the official sponsor of NYC because for some reason, I thought it was Brooks. But Nike's stunt created so much word of mouth!
Such a great reflection and guerilla campaign! If I were New Balance I would be asking my sponsorship manager why they didn't buy up all the ad real estate around the event to prevent this happening. But also if I was the New Balance sponsorship manager, I would buy what real estate was left and run a campaign that said something like "we know nike wants to run beside you, but only new balance comes in first and propels you across the finish line". It would be catchier and funnier of course (I'm no ad copy writer), but a swift move could have brought New Balance out as the clear winner.
I know, isn't it the most fun campaign?! Thanks, Sally. It's funny as I actually had to search for the official sponsor of NYC because for some reason, I thought it was Brooks. But Nike's stunt created so much word of mouth!